Resist Nothing: Thriving in the Age of Generative AI

“Resist Nothing” and the New Skills Generative AI Demands The idea that employers are responsible for teaching their teams new skills has long been a given. Upskilling is essential, no doubt, but the rise of generative AI is reshaping what that looks like. This new era demands a shift—not just in what we learn, but…

Beyond Text: Multi-Sensory Inputs for Smarter AI-Driven Solutions

Businesses constantly seek ways to leverage artificial intelligence (AI) to automate tasks, drive insights, and make smarter decisions. However, much of the current AI conversation revolves around text-based data—documents, emails, reports, and spreadsheets. While these inputs have fueled many successful AI applications, they represent only a fraction of the data organizations possess. To truly unlock…

Unlock the Power of Context: The Future of Platforms in a Multi-System World

I can’t believe it’s been nearly a decade in my journey in platform engineering at ExactTarget and Salesforce. It started when I became one of the first engineers on Journey Builder at ExactTarget, a product that Salesforce acquired for billions of dollars.This article will lay out the case for truly next-generation automation, which includes marketing…

Reducing Time-to-Goal: The Strategic Advantage of Generative AI

Time is an interesting beast. It allows us to either achieve great things or squander our potential. In the business world, the adage that “time is money” is often echoed, emphasizing the importance of productivity. However, when discussing productivity, we tend to focus on individual efficiency, overlooking the broader organizational aspect of time management. Business…