I can’t believe it’s been nearly a decade in my journey in platform engineering at ExactTarget and Salesforce. It started when I became one of the first engineers on Journey Builder at ExactTarget, a product that Salesforce acquired for billions of dollars.This article will lay out the case for truly next-generation automation, which includes marketing…
Defining the “Next Web3” When we talk about something being “the next Web3,” we’re often referring to a concept that has two different implications. On one hand, Web3 is associated with a fad or speculative frenzy, where people rush into the space with the hope of cashing in on the hype, often without fully understanding … Continued
Time is an interesting beast. It allows us to either achieve great things or squander our potential. In the business world, the adage that “time is money” is often echoed, emphasizing the importance of productivity. However, when discussing productivity, we tend to focus on individual efficiency, overlooking the broader organizational aspect of time management. Business…
A Personal Obsession and a Revolution in Data Democratization Early in my career, I became obsessed with relational databases. There was something uniquely elegant about the way they transformed data into structured, accessible information. IBM’s “A Relational Model of Data for Large Shared Data Banks,” written by Edgar F. Codd in the 1970s, was a … Continued
The software-as-a-service (SaaS) industry has undergone a profound evolution since its inception, becoming a cornerstone of modern business operations. SaaS revolutionized how we deliver software, making it accessible, scalable, and affordable. However, as with all technological revolutions, the landscape is shifting once again. SaaS is increasingly becoming a commodity, driven by the saturation of point…
As someone who studied linguistics with a focus on ontology and phenomenology—the study of the nature of knowledge and how meaning is derived—I’ve long been fascinated by how we, as humans, assign and understand meaning. My academic journey has been deeply influenced by the works of George Lakoff and Mark Turner, whose theories on embodied…
Enterprise technology is evolving, and with it, the classification of system architectures. Traditionally, systems have been categorized into two main types: operational data and analytics. Now, a third classification is emerging—Knowledge Systems. This new category is driven by multi-agent architectures and offers unprecedented opportunities to unlock data and insights. Understanding the Three System Classifications Traditional…
How humans interact with computers will gradually shift in 2024. This change will involve increased comfort with digital humans, leading to more personal interactions with AI entities. At The Engineered Innovation Group (EIG), we are already working on several projects that combine natural language processing (NLP), vision, speech,…